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Senior Director, Investment Analytics Platforms

Hearts and Science

This is a Full-time position in New York, NY posted December 27, 2021.

As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future.

With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients.

The group is comprised of global, award-winning agencies Hearts & Science, OMD and PHD.

From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds.

Unlocking the potential of our world-class talent is Omni, the industrys first marketing operating system which transforms data into actionable insights for better business outcomes.

Sr. Director Investment Analytics Platforms

Omnicom Media Group (OMG) continues its heritage as a leader in Analytic Marketing Services as we bring to market new expanded capabilities on Investment Analytics.

Investment Analytics brings deep expertise across all media investment data enabling industry leading decision making for all our media spend across North America.

We leverage our deep knowledge of the media ecosystem to drive competitive advantage in partnerships to deliver unique, scalable, and valuable media investments for our clients. We are currently recruiting for a highly motivated, talented, and experienced individual to lead innovation and capability development across OMG North America Agencies to drive innovation and scale of our Investment Analytics Platforms.

As the Senior Director of Investment Analytics Platforms, reporting to the SVP of Activation and Investment Analytics, this position is responsible for leading development innovation and establishing scalable processes, to build a robust Data Lake, lead development of an agency wide Analytics roadmap, and roll out insight products for end users.

This person will work closely with other members of the Center of Excellence in creating innovative products and identifying opportunities for unique solutions to be built.

Qualifications

• 8-15 years of experience, preferably in Marketing Analytics

• Bachelor’s degree; Advanced degree is preferred

• Leading Innovation for clients or internal processes using data, technology, and applied analytics across multiple stake holders

• Knowledge and experience in AdTech and MarTech platforms/solutions and omni-channel marketing data

• Experience Implementing and Scaling Data Visualization Platforms

• Ability to code in SQL to interpret data

• Familiarity with database design, data modeling and ETL process

• Ability to clearly explain complex ideas to multiple audiences and respond to questions.

• Excellent project management skills with an ability to set and achieve goals, meet deadlines and act with a strong sense of urgency without compromising executional excellence

Responsibilities

• Work with Investment leadership to evangelize, across OMG agencies, the use of best practice platforms and approaches for Investment Analytics across all media investments

• Take initial pilots and existing capabilities to scale with teams across OMG agencies to advance innovation and capability adoption

• Partner with IT and other teams to scale existing Data Lake capabilities

• Design and implement the Investment Analytics Roadmap to deliver business insights for user communities to elevate our capabilities

• Guide and help sell in, with agency client teams, advanced analytics capabilities

• Become the go to expert for Investment Data, Analytics, and Insights

• Be the voice of the Investment Analytics user community and work with agency leadership & Annalect to input user community needs into platform partnerships and OMG built solutions

• Lead and mentor the broader Investment community: Continually assess capabilities

OMG is An Equal Opportunity/Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.