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Siemens Healthineers: Marketing Manager, Market Shaping & Development, Lab Diagnostics Na, Tarrytown, Ny

Siemens Healthineers

This is a Contract position in Tarrytown, NY posted October 16, 2020.

Now’s our time to inspire the future of healthcareTogether.Siemens Healthineers is a leadingGlobal medical technology company with over 170 years of experienceAnd 18,000 patents.

More than 48,000 dedicated colleagues in over 70Countries are driven to shape the future of healthcare.

We stand with ourCustomers around the world to support them in delivering high quality care toTheir patients.

An estimated 5 million patients across the globe benefitEvery day from our innovative technologies and services in the areas ofDiagnostic and therapeutic imaging, laboratory diagnostics and molecularMedicine, as well as digital health and enterprise services.

This is what trulyMatters to us.JoinOur team now at Siemens Healthineers as MarketingManager, Market Shaping & DevelopmentLocation: Tarrytown, New YorkThe Marketing Manager, Market Shaping & Development role is a pivotal marketing role in the NAM region that owns theCreation and management of Key Opinion Leader programs, Advisory Boards and Centers-of-Excellence(CoE’s) for SHS enterprise solutions across all relevant Siemens Healthineers(SHS) Lab Diagnostic business lines.The Marketing Manager will establish and leverage relationshipsWith Key Opinion Leaders (KOLs), Ad Boards and CoE’s in the Core Lab segment – ClinicalChemistry & Immunology to executefocused market shaping and developmentStrategies.This Marketing Manager will partner with Global and NAM LD Marketing,Sales, Scientific & Clinical affairs and other cross-functional teams to drive publication plans, value creation outcome studies andSpecific commercial engagements to support the NAM LD objectives.

He/she ensuresPresence and participation of KOLs at high-priority conferences, webinars, symposiaAnd other speaker events.This role requires deep expertise in KOL, Ad Board and CoE developmentIn the Core lab segment – Clinical Chemistry and Immunology.If you are motivated toDrive results, create new approaches, and thrive from active collaboration withPeers across sales, marketing and other functions, this may be a role for you.Key Responsibilities
· Identify and implementKey Opinion Leader (KOL) programs to support the commercial expansion of theNAM LD portfolio in the Core Lab segment.
· Identify, establish and own keyRelationships with strategic customers to develop advisory boards focused on theClinical and operational outcomes of the SHS LD portfolio.
· In collaborationWith the SHS Marketing communication and digital teams create innovativeDigital solutions to engage KOLs through webinars, podcasts etc…
· Establish AdBoard engagement opportunities at congresses, trade shows and other customerEvents.
· Develop andImplement goals, metrics and models to measure ROI of established programs andKOL engagements.
· Setup a mechanismTo actively communicate all learnings from Ad Boards, KOL and CoE engagements backInto the SHS NAM organization to continuously improve our value offers and stakeholderMessaging.
· InPartnership with global and NAM marketing, NAM sales and Scientific & Clinical affairs drive publication plans supporting the SHS portfolio keyDifferentiators to create stronger demand across the SHS LD portfolio.
· Position is based out ofThe Tarrytown office with ability to travel 25% when needed.Required Knowledge, Skills,Education & Experience Minimum BA/BS degree with emphasis in marketing and/or commercial execution and/or health economic outcome and research; MBA or MS preferred8 years of relevant commercial experience in the Core lab – Clinical Chemistry and Immunology, with 5 in market shaping and market development activitiesPreferably brings along an established and strong KOL network in the Core lab – Clinical Chemistry and ImmunologyProven record of building and maintaining KOL networks and programs.Demonstrates strong and comfortable presence and participation at congresses, symposia and Ad BoardsAbility to work across business lines and partner with various stakeholders to build consensus and achieve business resultsStrong customer-facing skills and ability to lead and effectively collaborate across multiple marketing and sales organizations Proficient customer facing skills at a senior management level and the ability to deliver impactful executive presentations.

Expert knowledge of the Core Lab segment and IDNs, its challenges & solutions Experience in a matrix organization and the ability to influence beyond lines of direct control Experience in leading multi-cultural teams and building relationships Ability to travel (25%)At Siemens Healthineers, we value those whoDedicate their energy and passion to a greater cause.

Our people make us uniqueAs an employer in the med-tech industry.

What unites and motivates our globalTeam is the inspiration of our common purpose: To innovate for healthcare, building on our remarkable legacy ofPioneering ideas that translate into even better healthcare products andServices.

We recognize that taking ownership of our work allows both us and theCompany to grow.

We offer you a flexible and dynamic environment and the spaceTo move beyond your comfort zone to grow both personally and professionally.If you wantTo join us in transforming the way healthcare is delivered, visit our careerSite at https://usa.Healthcare.Siemens.Com/careers.If you wishTo find out more about the specific before applying, please visit: https://usa.Healthcare.Siemens.Com/about.As anEqual-opportunity employer we are happy to consider applications fromIndividuals with disabilities.Organization: Siemens HealthineersCompany: Siemens Healthcare Diagnostics Inc.Experience Level: Mid-level ProfessionalJob Type: Full-timeEqual Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace.

All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.EEO is the LawApplicants and employees are protected under Federal law from discrimination.

To learn more, Click here.Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision.

To learn more, Click here.California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information.

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