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Analyst/senior Analyst, Digital Acquisition, Marketing Capabilities and Experience

SquarePeg Hires

This is a Full-time position in New York, NY posted February 20, 2021.

This position is an exciting opportunity to work in the fast-paced and dynamic environment of US Consumer Marketing on the Digital Prospect Acquisition: Refer a Friend Strategy and Experience team. The US referral marketing program is a rapidly-growing acquisition channel core to the US Consumer Marketing goal to efficiently acquire high-quality new card members. Refer a Friend is a top priority for the business, and this individual will play a key role in driving the business to $3B in revenue this year. S/he will be responsible for driving the capabilities development through close partnership with key stakeholders including product teams.

S/he will optimize the user experience for prospects and card members by developing and executing a test & learn roadmap as part of a scrum team. This is an opportunity to join a fun, high-performing team and drive significant results.  ResponsibilitiesExecute on A/B user experience test plans as part of a scrum team.

Support capability launches from end to end, including executing capabilities development in partnership with product and marketing operations teams (MCOPs).

Assist in planning and prioritizing the strategy and capabilities roadmap for Refer a Friend, focused on improving the customer experience, and deepening engagementDay-to-day contact for Product and Customer Experience and OptimizationMonitor servicing complaints, identify issues and implement solutionsRequirementsHighly motivated individual with a positive attitude Passion for digital marketing, with a focus on performance marketingProven track record of executing marketing initiatives flawlessly, including A/B testingExceptional relationship building skills with cross-functional partnersStrong project management and organizational skills: ability to manage multiple projects at once and drive resultsStrong problem solving and analytical skillsExcellent verbal and written communication skills, attention to detailEnjoy working on a fun, fast-paced team