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Marketing/Sales Operations Specialist

MMC

This is a Full-time position in Binghamton, NY posted February 21, 2021.

TYPICAL ACTIVITIESFacilitates and participates in the design of customer journeys across the phases of the customer lifecycle (acquisition, retention, expansion and reclamation) including:Understanding of targeting requirementsIdentification of outbound and inbound marketing channels making up the customer journey (including but not limited to email, direct mail, phone, text, programmatic ads, social, etc.)Understanding of how the story, creative assets are geared to drive desired behaviorsIdentification of required call to actionsDesigns the required Response Management Process to manage inbound responders and leads through the sales process (familiar with lead qualification, prioritization, conversion and opportunity management)Builds and maintains marketing and sales campaigns through various technology platforms.Interacts and works with the Technology Team to adopt the standard data structure and practices, and recommend optimization opportunities that will support the journey design and executionCommunicates standards, best practices and capabilities related to data required to execute on marketing programs, to cross-functional teams, including Analytics, Creative, Account Mgt, Project Management and OperationsAdheres to defined budget and conscious of budget considerations in decisions madeIdentifies and document required tasks needed to complete the setup and execution of a customer journey, as part of a larger project planUnderstands the account’s data structure and can navigate the aspects of this design to provide solutions in the setup, automation and execution of marketing communicationsConsiders and aligns with compliance requirements across marketing communications, as it relates to FTC, FCC, PHI and HIPPA guidelinesMaintains and keeps the confidentiality of all customer, client and company information in accordance with the confidentiality agreement signed at the commencement of the engagement with MMC.SKILLS REQUIREDExperience administrating, managing and quality checking the applications used in marketing communications.Able to use the various Microsoft Office products such as Excel, Word, PowerPoint and Teams efficiently.Experience multi-tasking within multiple platformsKnowledgeable about tried and proven methods in marketing strategies and tacticsExperience supporting customer growth strategies
– acquisition, retention, expansion and reclamation
– and can distinguish between the customer needs and tactics used for eachKEY COMPETENCIESFostering Teamwork: As a team member, the ability and desire to work cooperatively with others on a team; as a team leader, interest, skill, and success in getting groups to learn to work together cooperatively.Analytical Thinking: Approaching a problem using a logical, systematic, sequential approach.Initiative: Identifying what needs to be done and doing it before being asking to or required by the situation.

Able to self-motivate and complete work timely and correctly with limited management.Diagnostic Information Gathering: Identify the information needed to clarify a situation, seeking that information from appropriate sources, and using skillful questioning to draw out the information, when others are reluctant to disclose it.Technical Expertise: Depth of knowledge and skill in a technical area.Building Collaborative Relationships: The ability to develop, maintain, and strengthen partnerships with others inside or outside of the organization who can provide information, assistance, and support.Customer Orientation: Demonstrated concern for satisfying one’s external and/or internal customers.Adaptability: The ability to keep functioning effectively when under pressure and/or experiencing rapidly changing or uncertain conditions, and to maintain self-control in the face of hostility or provocation.JOB SPECIFICATIONSThe Marketing/Sales Operations Specialist can be based in a remote or office environment.The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job the employee is frequently required to use hands to finger, handle, or feel and talk or hear.

The vision requirements include: close vision and distance vision.Prolonged sitting.Repetitive motions.Extended time on personal computer.