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Associate, Digital Customer Engagement

Ralph Lauren

This is a Full-time position in New York, NY posted February 23, 2021.

Associate, Digital Customer EngagementRef #:5577551Department:E-CommerceCity:New YorkState/Province:New YorkCountry:United StatesCompany DescriptionRalph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality.

For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world’s most widely recognized families of consumer brands.#LI-JL1Position OverviewThe Associate, Digital Customer Engagement will be a pivotal member of the North American Digital Marketing team by managing and executing promotional strategies, events, communication and measurement plans, in addition to digital customer lifecycle initiatives for the North American division of Ralph Lauren e-commerce.Reporting to the Manager, Digital Customer Engagement, the Associate will support our strategic executions to drive best in class digital customer marketing strategies that both support Ralph Lauren’s targeted promotional efforts, as well as shape the end-to-end digital customer journey.

In this highly collaborative role, you will work closely with cross-functional teams for the achievement of revenue generation, and customer and business goals in line with our company vision.

This is an exciting opportunity for candidates who are looking to innovate, shape customer journeys, craft meaningful marketing campaigns, strengthen their strategic thought leadership, and be at the forefront of Ralph Lauren’s e-commerce marketing programs and initiatives.Essential Duties & Responsibilities* Develop and execute winning strategies to maximize revenue through digital promotional and lifecycle marketing initiatives.* Responsible for overseeing the execution and launch of all U.S.

full-price and promotional events on RalphLauren.com.* Strong collaboration with Business Planning and Customer Intelligence teams to manage promotional marketing event plans.* Partner within the North American Digital Marketing team, as well as with Site Operations and Site Content teams to manage customer experience from marketing vehicles through site funnel of promotional marketing events.* Assist in development of the digital end-to-end customer journey, for various customer segments, with a strategic, analytical and branded approach.* Increase engagement, advocacy and CLV through unique digital offerings and benefits.* Manage promotional creative production process end-to-end, including but not limited to: campaign planning across all North American digital marketing channels, segmentation, creative briefing and reviews, site experience, analysis and measurement, advise takeaways.* Conduct research and competitive analysis; maintain a strong pulse on customer behavior, trends and cultural shifts.* Maintain / update detailed campaign performance reports.

Set KPI benchmarks and analyze performance, creating recommendations to optimize performance.* Liaise on employee extensions and sales with Corporate Communications team.* Partner with Manager and relevant internal teams on digital VIP customer experience.* Develop strong cross-functional relationships across multiple teams, with an ability to manage a range of conversations comfortably (spanning from Creative to Marketing strategy to Technology and Product).Experience, Skills & Knowledge* Bachelors (B.A.

or B.S.) from a four-year college or equivalent* 2-3 years digital marketing experience in a retail setting or related industry; email marketing experience a must, with a demonstrated understanding of performance marketing channels.* E-commerce experience required.* Effective time-management and project management skills.* Ability to understand marketing data, build reports, and summarize in meaningful way for the goals of the business.* Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.* Team player with excellent relationship-building skills, and ability to communicate well among cross-functional teams.* Ability to manage short and long-term deadlines effectively, prioritizing responsibilities in line with business objectives.* Analytical with strong organizational, communication, and presentation skills; ability to interface with all levels of management.* Exceptional written and verbal communication skills; comfort-level and experience with marketing copy-writing.* Proactive, solution-oriented, creative strategist with strong financial acumen, providing the ability to intelligently speak to performance on a weekly/monthly basis* Experience working with multifaceted customer journeys a strong plus.* Strong knowledge of Excel and PowerPoint a must.Associate, Digital Customer Engagement* < Back to search resultsApply now Share Share Associate, Digital Customer Engagement with Facebook Share Associate, Digital Customer Engagement with Twitter Share Associate, Digital Customer Engagement with a friend via e-mailJob NotificationsSign up to receive job notifications.Notify Me