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Account Executive

Mower Agency

This is a Full-time position in Buffalo, NY posted April 29, 2021.

Mower is seeking an account executive with agency experience to support exciting, key accounts.

We’re looking for an individual with a strong point of view who can lead client strategy conversations, advocate for good creative solutions and collaborate with internal specialists to deliver results-oriented programs.

This individual should have a solid background in digital marketing strategies and integrated media plans and three or more years of professional experience.

Personal qualities include the ability to work collaboratively in a fast-paced, creative environment, and a results-oriented, service-driven mindset.

The ideal candidate works well within a team environment, is self-motivated, thinks proactively and can juggle many projects at the same time.

This position will encompass multiple clients so a desire to learn new things is critical.

Essential Duties & Responsibilities:
Coordinates the planning and execution of advertising activities and responsibilities, for clients Able to lead the development of metrics reports, orchestrating multiple agency disciplines, to tell a clear story and include insights and recommendations.

Able to interpret and extract insights from Google Analytics reports, and understand GA capabilities for tagging and tracking.

Able to recognize opportunities for Paid Search programs, and understand how these campaigns are implemented, measured and optimized.

Able to lead a client conversation about Search Engine Optimization and demonstrate an understanding of current SEO best practices.

Able to discuss paid opportunities for brands on major social channels (Facebook, Instagram, Twitter, LinkedIn).

Understands creative best practices on social channels.

Able to discuss email marketing best practices and review email and landing page creative in order to optimize for conversion.

Able to discuss digital media solutions with clients, including programmatic display, OTT, CTV, native ads, geo-fencing, account-based marketing, etc.

Able to discuss the benefits of the Sizmek ad serving platform.

Ability to discuss/recommend non-digital media
– including broadcast, OOH, print, experiential, etc.

Understand media strategies and schedule patterns

Job Requirements:
Bachelor’s degree and three or more years professional experience (agency experience is a major plus) Outstanding proofing, detail, organization and communication skills Professional, dedicated and collaborative Ability to succeed in a fast-paced, team environment