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CRM Manager

Vimeo

This is a Full-time position in New York, NY posted April 7, 2021.

As a CRM Manager at Vimeo, you will be responsible for running end-to-end CRM campaign production processes, ongoing optimizations, and reporting as part of the growing CRM Team at Vimeo.

You’ll support user engagement + acquisition efforts, and you will have a direct impact on Vimeo’s growth and revenue goals, working with email and other marketing channels that the CRM team manages!What you’ll do:Manage the end-to-end email production process and campaign calendar for many of our email deployments within our ESP platformRun audience segmentation + journey orchestration for campaign automationsWork closely with Creative teams on email copy & design, briefing new requests and working through feedback/finalizing deliverablesCollaborate with internal teams, running QA to test email assets across environmentsActively monitor ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new programsLead email reporting dashboards, monitor trends, and make recommendations based on resultsMonitor daily program automations and data processes; troubleshooting when necessarySkills & knowledge you should possess:2-4 years of hands-on email marketing experienceExperience with mobile app marketing (push notifications + in app messaging) a plusExperience working with various ESPsBasic knowledge/comfort with HTML & CSS; familiarity with cross-client email standard methodologiesStrong understanding of data management + audience segmentationKnowledge of email industry standard methodologies including contact strategies, targeting and segmentation, A/B testing, and analyticsExperience with mobile email optimization (and responsive email template builds) a plusStrong quantitative skillsStrong project management background; experience collaborating across multiple departments to execute projectsExcellent presentation, written, and verbal communication skillsSubscription marketing experience a strong plusAbout us:Vimeo is the world’s leading all-in-one video software solution.

Our platform enables any professional, team, and organization to unlock the power of video to create, collaborate and communicate.

We proudly serve our growing community of over 200 million users — from creatives to entrepreneurs to the world’s largest companies.Vimeo is headquartered in New York City with offices around the world.

At Vimeo, we believe our impact is greatest when our workforce of over 650 passionate, dedicated people, represents our diverse and global community.

We’re proud to be an equal opportunity employer where diversity, equity and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.Learn more at Learn more at