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e-Planning, Manager

Newell Rubbermaid

This is a Full-time position in New York, NY posted December 12, 2021.

General Overview:

The Manager, ePlanning-Amazon works closely with cross-functional partners in Sales and Marketing to build the Home Fragrance business and partnership with Amazon.

The position requires prior experience working with Amazon and a solid understanding of successfully building brands and categories on 1P and 3P marketplaces.

Candidates should have knowledge and experience with Amazon Vendor Central and Amazon Marketing Services, combined with a passion for driving conversion through a deep understanding of the customer strategy and how to win with the Amazon shopper.

The ability to analyze and interpret data is critical, as is keen focus on optimizing assortment, content, and variation to elevate our brands and ensure they are top of mind on Amazon.

The Manager, e-Planning will report to the Senior Manager, Omnichannnel Marketing.

It will be imperative that this person has demonstrated success working in a matrix organization, as well as interfacing directly with customers.

Key Capabilities and Focus Areas:

Customer Planning & Execution:

  • Defines overall assortment strategy, effectively managing mix to deliver NWL and customer targets
  • Proactively identifies opportunities to accelerate revenue and increase share
  • Partners with Sales to optimize assortment, including identification of channel exclusives that meet the needs of the on-line shopper and deliver profitable growth
  • Crafts annual promotional plan within guardrails that delivers profitable share growth
  • Creates selling stories to support sell-in of key initiatives and innovations and supports joint business planning
  • Collaborates with eMarketing to identify growth opportunities, continuously improve search rankings, drive traffic and conversion & to establish strong brand presence through effective content development and management
  • Works with eSales and Supply Chain to align forecast with demand, including launch forecasts for new items
  • Educates internal teams on Amazon requirements to guarantee that the innovation pipeline reflects the correct price pack architecture, meets SIOC guidelines and commands a frictionless on-line shopping experience

Insights & Analytics:

  • Gathers data including shopper behavior, competitor activity and overarching search trends and translates into “so what” insights and recommendations
  • Monitors digital shelf to identify new ways to drive brand & category engagement
  • Understands the consumer shopping journey and experience within the platform
  • Pinpoints and responds to shifts in consumer shopping behavior
  • Partners with eAnalytics to develop reporting tools and dashboards that monitor performance and track metrics that help the business anticipate, mitigate and capitalize on changes
  • Identifies broader marketplace trends via multiple data sources including NPD, Edge Digital Shelf tools, Kantar and other external sources.

Financial Performance:

  • Partners with Sales to establish and achieve annual revenue and margin targets
  • Inputs to support monthly demand forecast and sales planning process
  • Provides recommendation for Trade Marketing spend and manages spend
  • Understands implications of mix, innovation and promotions on business and customer P&L
  • Develops recommendations that balance long term growth potential with near term business commitments

Ideal Candidate Profile:

  • Bachelor’s degree required, MBA a plus 
  • 7+ years of direct and hands-on experience working with Amazon in Sales, Marketing and/or Planning roles
  • Proven content and conversion optimization expertise
  • Demonstrated success working in a matrix organization
  • Understanding of eCommerce best practices & curiosity to stay on top of dynamic nature of online marketplaces
  • Strong analytic skills and ability to translate data into insights and action
  • Must be a creative thinker, proactive and solution oriented