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Growth Marketing Senior Director

FanDuel

This is a Full-time position in New York, NY posted April 7, 2021.

ABOUT FANDUEL GROUPFanDuel Group is a world-class team of brands and products all built with one goal in mind — to give fans new and innovative ways to interact with their favorite games, sports, teams, and leagues.

That’s no easy task, which is why we’re so dedicated to building a winning team.

And make no mistake, we are here to win, but we believe in winning right.

That means we’ll never compromise when it comes to looking out for our teammates.

From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give.FanDuel Group is based in New York, with offices in California, New Jersey, Florida, Oregon and Scotland.

Our brands include:FanDuel — A game-changing real-money fantasy sports appFanDuel Sportsbook — America’s #1 sports betting appTVG — The best-in-class horse racing TV/media network and betting platformFanDuel Racing — A horse racing app built for the average sports fanFanDuel Casino & Betfair Casino — Fan-favorite online casino appsFOX Bet — A world-class betting platform and affiliate of FanDuel Group PokerStars — The premier online poker product and affiliate of FanDuel Group THE POSITION Our roster has an opening with your name on itFanDuel is seeking a Senior Director of Growth Marketing to shape and lead our acquisition strategy across our national lines of business — Fantasy Sports and Horse Racing.

In this role, you will devise strategy, build frameworks, structure solutions, and drive and measure results in critical areas of the business.

You will work cross-functionally with product, commercial, operations, and other areas of marketing to improve our customer acquisition rate and new customer experience.

This is a high-profile leadership role with the opportunity to make a material impact on the business outcome for FanDuel Group.THE GAME PLANEveryone on our team has a part to playAccountable for performance of all acquisition and activation strategies for FanDuel Fantasy, FanDuel Racing and TVG propertiesEnsure we continue to dominate our existing markets as well as help pave the way to quickly take leadership positions in new markets as gaming regulations evolve in the USPartner with the media team to drive efficient acquisition and push the envelope for new areas and opportunitiesBuild and own the acquisition budgets and activation plans across all our P&LsMature our acquisition practice by constantly iterating and improving our reporting, insights, experiments and partnersLeverage data sets to develop and drive strategic prioritiesBalance big-picture strategic work with executional excellenceLead and influence other teams to help deliver growth and broader commercial targetsFoster a test and learn culture that continues to improve our performance and processesRaise the bar for how we think about our new customers and the experience that we deliver for themRole model best in class cross functional practicesIdentify, develop, build and lead a high performing teamTHE STATSWhat we’re looking for in our next teammate 8+ years of experience in digital/growth marketing with a focus on consumer acquisition4+ years of managerial experienceBachelor’s Degree in Marketing, Business or Analytical field (or other relevant discipline) preferredStrong communication skills and experience influencing senior leadership teamsProven growth mindset; Product led, data driven and highly creativeResults oriented, with the need to be objective and measure performanceMetrics driven and continuously seeking improvement of marketing efforts to increase quality and productivityTrack record of delivering strong business outcomes and building and motivating high performing teamsStrong analytical rigor to your decision makingProficient in a range of tools across the marketing stack: eg Amplitude, Adjust, GA, Chartio preferredInterest in the sports gaming industry preferredTHE CONTRACTWe treat our team rightCompetitive compensation is just the beginning.

As part of our team, you can expect:An exciting and fun environment committed to driving real growthOpportunities to build really cool products that fans loveMentorship and professional development resources to help you refine your gameFlexible vacation allowance to let you refuelHall of Fame benefit programs and platformsFanDuel Group is an equal opportunities employer.

Diversity and inclusion in FanDuel means that we respect and value everyone as individuals.

We don’t tolerate bias, judgement or harassment.

Our focus is on developing employees so that they reach their full potential.