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Marketing Manager – Viking, Penguin, Riverhead Books

Penguin Random House

This is a Full-time position in New York, NY posted July 13, 2021.

We are currently seeking a Marketing Manager to join our team! As a Marketing Manager, you will be responsible for marketing Viking, Penguin and Riverhead Books which publish a range of fiction and nonfiction from bestselling and award-winning authors. Reporting to the Marketing Director, you will have the opportunity to oversee all aspects of marketing for assigned titles, collaborate across teams on imprint-wide campaigns and initiatives, and work closely with authors.About the team: As part of the Viking, Penguin and Riverhead marketing department, you will work with powerhouse authors and on books that shape national conversation and culture. We publish books from world-renown academics and leaders who command the TED stage and inspire new ways of thinking; from beloved fiction authors whose novels make their way to the top of the New York Times bestseller list and into readers’ hearts; and from wellness experts who arm readers with tools, insights, and encouragement to live fuller, healthier lives. Our team shepherds more than 100 new books into the world each year, and is trusted with marketing and maintaining a treasured backlist packed with perennial bestsellers. Marketers go beyond traditional routes of connecting books with readers; our team has helped launch a top-rated podcast, collaborated with balloon artists on viral social content, partnered with nonprofits and even the occasional runway fashion label. The imprint social media channels we manage combine to reach more than a million readers directly, and we strategize with authors on how to activate their own well-established or newly growing audiences.As a Marketing Manager, you will: * Generate, implement, and analyze creative marketing campaigns in conjunction with the Marketing Director and work independently to execute plans * Coordinate digital advertising campaigns by strategizing targeting and copy, and collaborating with an internal design department on creative concepts and direction * Develop imprint and author social media strategy around a book’s release, including content creation, messaging and audience activation * Identify and conduct outreach to potential publication partners (influencers, networks, organizations, brands etc.) * Communicate key campaign updates with internal stakeholders, and externally with authors and agentsContribute to social media accounts across all imprints and platformsRequirements: * Minimum 4 years prior related experience in publishing, marketing, or social media, with experience working on creative and strategic campaigns * Prior experience writing advertising copy or briefs for creative teams, with fluency in leading digital advertising platforms, benchmarks, and metrics * Working knowledge of established and emerging social media platforms, with experience generating content for brand or author channels; interest in spotting and contributing to trending content preferred * Ability to juggle multiple tasks, keep track of deadlines, and work collaboratively across teams * Highly organized with a strong attention to detailClear and effective presentation and written communication skills If you’re an innovative marketer, publishing professional or social media/digital communication specialist in constant search of discovering new ways of reaching readers or consumers and are comfortable synthesizing analytics and sales trends as you are dreaming up viral social media campaigns, this is an opportunity you don’t want to miss!Please apply using our online application process, and please include your resume and cover letter with salary requirements. Full-time employees are eligible for our comprehensive benefits program.